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Tesla is already the Apple of cars. Designed in California. Capacitive touchscreen instead of buttons. Vertical integration. Minimalist hardware design. Focus o
by modeless 3y ago
Tesla is already the Apple of cars. Designed in California. Capacitive touchscreen instead of buttons. Vertical integration. Minimalist hardware design. Focus on software. Over the air updates. Custom SoC.
When Apple did all this in phones it was unique. There was no Tesla of phones. But there is a Tesla of cars and it's tough to imagine what unique thing Apple could bring to the market.
- deleted 3y ago[deleted]
- bombcar 3y agoTen years ago Apple buying TSLA would have been something that could have happened. Today, not so much.
- intrasight 3y agoAnd if they had, they would likely have killed it off years ago. Apple's not exactly a "move fast and break things" kind of culture.
- jejeyyy77 3y agothis.
- tomdell 3y agoDefinitely similar in a lot of ways (going against the current, similar design language), but there are a couple of key differences to the point I wouldn't say Tesla is the Apple of cars - Apple typically productizes mature technology and ensures that its products are designed well. Tesla is an early adopter and productizes immature technology which it overhypes and overpromises on (e.g. self-driving). Apple's manufacturing quality control and attention to detail is also generally pretty impressive. Tesla products looks impressive on the outside but feel cheap on the inside, and there are a lot of issues with the quality of manufacturing. Apple uses nice materials and Tesla uses cheap materials. Apple making a car always struck me as weird, though. I would argue BMW or Mercedes are much closer to being the Apple of cars - they aren't early adopters of new technology, and their products are immaculately designed (though using a much different design language than Apple does) and are and feel expensive, unlike Tesla's cars, which look nice but feel like toys.
- jeffbee 3y agoImagine driving a Tesla and then saying they have Apple-like focus on software.