3 ms·

Exactly, it looked to me like they were going for the supercar market (>$250k price tag, low volume) which (I guess naively) seemed pretty sensible..

• TheOtherHobbes 3y ago
  It's in opposition to the brand. Apple products range from affordable to aspirational. But every line is carefully segmented so there's a somewhat affordable option - certainly not cheap, but relatively accessible. And all mass-produced in incredible numbers. A low volume $250k car would be pure luxury for the sake of it. That's not Apple's market. Apple's market would be a $50k Tesla killer with far better styling and build quality and some attempt at a game-changing killer feature, all bundled with cross-marketing for other walled-garden products. I'm not surprised that turned out to be impossible - for now.
  • bluGill 3y ago
    A common way to break into the car market is to start with the very expensive cars. You just barely break even at best, but you learn enough in those early cars so that in 5 years you can build the next cheaper model, and so on down the line. It isn't the only way to break in, but it is common.