Finally! The idea that Apple had any business making cars was rooted in overconfidence and business school nonsense. It was overconfidence to think that the s

Finally! The idea that Apple had any business making cars was rooted in overconfidence and business school nonsense. It was overconfidence to think that the shipping of tens of millions of smartphones meant the company was well-suited to make heavy machinery. It was business school nonsense that birthed the idea. Consumers never needed Apple to make a car; the car presumably was to 'diversify' and placate investors worried about smartphone market saturation. Tim Cook, and whoever else had a part in scrapping this dumb project, are probably mourning its death, but they ought to congratulate themselves.