And even more abundance is coming with the advent of generative AI. The problem now isn't scarcity of content. It's signal vs noise. As a consumer of content

And even more abundance is coming with the advent of generative AI. The problem now isn't scarcity of content. It's signal vs noise. As a consumer of content what we want is content specifically relevant and valuable to us, but there is too much noise most of the time. As a producer of content we want to is to be able to capture some of that value. For example if there was a source of content that have me an advantage in some domain area I work on, I would absolutely pay for it. (And in fact I do, like chatgpt plus). For entertainment content there's probably enough free stuff that most people don't care to pay.