1) Dynamic pricing is used in virtually every industry to better align utilization rates (and yes, increase profits). EG - Staffing a restaurant where you need

1) Dynamic pricing is used in virtually every industry to better align utilization rates (and yes, increase profits). EG - Staffing a restaurant where you need 2x the staff between 7 - 9am, 12 - 2pm, 4-6pm is hard. Smoothing demand with pricing lower in off hours, higher on rush drives efficiency. 2) What stands out as a larger issue is the "“AI-enabled menu changes and suggestive selling”. Suggestive / upselling means they are going to tune AI to figure out how to sell more of their highest margin products with perfectly tuned AI to separate you from a few more shekels on each order. EG "add a 36oz coca cola to that order for X cents more." where virtually "x = anything" is a win for Wendys. And a disaster for human health. (1) https://www.ajc.com/news/nation-world/burger-chain-wendys-looking-to-test-surge-pricing-at-restaurants-as-early-as-next-year/UYVJID3VD5ERVOUMYHJU3LR3RI/ https://www.ajc.com/news/nation-world/burger-chain-wendys-lo... (2) https://www.cbsnews.com/news/wendys-surge-pricing-dynamic-pricing-uber/ https://www.cbsnews.com/news/wendys-surge-pricing-dynamic-pr... (3) https://www.wendys.com/blog/drive-thru-innovation-wendys-freshai https://www.wendys.com/blog/drive-thru-innovation-wendys-fre...