"Who are your users going to be?" That's a very hard question because a 'word-processor' is a horizontal product [1]. I want people to use it instead of Word.

"Who are your users going to be?" That's a very hard question because a 'word-processor' is a horizontal product [1]. I want people to use it instead of Word. I want to create great UX, easy to use, clean interface, fast operation. But should I concentrate on technically inclined people, or should I concentrate on the typical Word user? At the beginning should I concentrate on a nieche (for example students and academics who use math equations in their writngs)? I have not completely decided it yet. "If you focus on including cool features, your program will end up as difficult-to-use bloatware." True. Still, I am trying to gather good ideas, 'user needs', but I will of course filter them to create a product which has integrity and market strategy. [1] http://www.joelonsoftware.com/items/2012/01/06.html http://www.joelonsoftware.com/items/2012/01/06.html