One would guess that this is done by Adobe to push paying customers to use the new subscription program: http://www.adobe.com/products/photoshop/buying-guide-s

One would guess that this is done by Adobe to push paying customers to use the new subscription program: http://www.adobe.com/products/photoshop/buying-guide-subscriptions.html http://www.adobe.com/products/photoshop/buying-guide-subscri... The marketing ploy will probably be that with a subscription you will always have the latest, secure, version.