> How many millions of content creators are there out there? So many that the scales of things have changed beyond recognition. The democratisation of tools an

> How many millions of content creators are there out there? So many that the scales of things have changed beyond recognition. The democratisation of tools and access to audiences has made things explode. I read recently that there is more music recorded in a week these days than was recorded in the entire 1970s. With that amount of content being created, the vast, vast majority of creators aren't going to find a way to make themselves stand out and get paid.