4 ms·
I wonder how they got that $240 figure for SoC, I would have thought the marginal cost of a chip to be much much smaller? Of course attaching any price tag to i
by zokier 3y ago
I wonder how they got that $240 figure for SoC, I would have thought the marginal cost of a chip to be much much smaller? Of course attaching any price tag to in-house part is going to be problematic.
- stephen_g 3y agoThat’s basically the problem with this kind of analysis, these are basically guesses, the real cost for that and any of the custom components could be 50% less or 400% more… What costs are they assuming is included in the BOM cost of the SoC? Mask sets and manufacture? NRE or no NRE? All of this makes a huge difference, but they don’t actually know what Apple pays for any of it…
- asadotzler 3y agoAn SOC that Apple's selling at massive volume too via iPad or some other device, right? So no one can blame the hundreds of thousands, low volume of AVP for that steep price.