I see parallels to the AppStore where the dynamics are similar but the return on spending money to attract attention works much more effectively. Basically disc

I see parallels to the AppStore where the dynamics are similar but the return on spending money to attract attention works much more effectively. Basically discovery is totally screwed because the stores/platforms are oversaturated and no one has figured out a sensible way to curate content in an algorithmic manner. The only thing left is to be a first mover, already have a big audience elsewhere or to be able to pay for eyeballs and focus on retention and monetization metrics to get costs below revenue. For the average “gig work” creator the latter is basically out of reach whereas mobile games spend hundreds of millions of dollars on customer acquisition and got incredibly sad when the privacy changes Apple made reduced the effectiveness of ad tracking.