I've yet to see a web designer or graphic designer think things through. My experience is that they're entry level freelancers that perform the exact task reque

I've yet to see a web designer or graphic designer think things through. My experience is that they're entry level freelancers that perform the exact task requested, nothing else, and e.g. consistency has to be handled above their pay grade. I don't think I can agree to your definition of the word design. Checking https://en.m.wiktionary.org/wiki/design https://en.m.wiktionary.org/wiki/design, these two sound like what you're talking about: > 1. A specification of an object or process, referring to requirements to be satisfied and thus conditions to be met for them to solve a problem. > 2. A plan (with more or less detail) for the structure and functions of an artifact, building or system. But these sound like what a web designer or graphic designer do. And they are more about being artistic than about thinking things through: > 3. A pattern, as an element of a work of art or architecture. > 4. The composition of a work of art. > 6. The shape or appearance given to an object, especially one that is intended to make it more attractive. > 7. The art of designing > Danish furniture design is world-famous.