It’s to push you into using the app. The fast food conglomerates really, really, REALLY want to shut down dine-in service for good and transition drive thru to

It’s to push you into using the app. The fast food conglomerates really, really, REALLY want to shut down dine-in service for good and transition drive thru to an app-only business model. It’s their #1 strategic imperative. I would go so far as to say they don’t care about profit here and in fact they’re happy to lose quite a few customers, as long as the “percentage of orders made in app” KPI keeps going up.