3 ms·

the threat isn’t so much “more” as “mystery.” you can plan for four fries instead of five if the cost goes from a buck to a buck and a quarter. but what if yo

the threat isn’t so much “more” as “mystery.” you can plan for four fries instead of five if the cost goes from a buck to a buck and a quarter. but what if you don’t know how much it will cost? it doesn’t matter if you can afford a baconator right now. it matters if you can afford it in line, and you may not know until you get there. as if that’s not enough manipulation, maybe you can get a deal if you change your schedule for the local franchise. in fact, you better plug in for those ticker updates on side prices. this is where the owl bites the tootsie roll pop. there are so many more layers, but time is up.

atomicfiredoll 3y ago
It's worth calling out the price also will never get lower (unless shrinkflation is involved,) so it will never be plan to get 4 fries and get 5.
popularonion 3y ago
It’s to push you into using the app. The fast food conglomerates really, really, REALLY want to shut down dine-in service for good and transition drive thru to an app-only business model. It’s their #1 strategic imperative. I would go so far as to say they don’t care about profit here and in fact they’re happy to lose quite a few customers, as long as the “percentage of orders made in app” KPI keeps going up.
- electriclove 3y ago
  Maybe that’s a good thing
red-iron-pine 3y ago
> the threat isn’t so much “more” as “mystery.” you can plan for four fries instead of five if the cost goes from a buck to a buck and a quarter. but what if you don’t know how much it will cost? i'd imagine that 1) cost difference may be but a few cents / half a dollar, something on that level. extra $0.27 across the country at lunch translates to millions later, but may not be especially noticeable to the average consumer. even a dollar or two might still fly. and 2) going by what I'm seeing each time I'm in a Wendy's or similar, there are a non-trivial number of Skip / Uber Eats / Dash orders moving out the door. Presumably this is to tap into that credit card paying demo, esp. since in most cases they're not going to argue about 27 cents and don't have to worry about being literally short-changed at checkout.

atomicfiredoll 3y ago

It's worth calling out the price also will never get lower (unless shrinkflation is involved,) so it will never be plan to get 4 fries and get 5.

popularonion 3y ago

It’s to push you into using the app. The fast food conglomerates really, really, REALLY want to shut down dine-in service for good and transition drive thru to an app-only business model. It’s their #1 strategic imperative. I would go so far as to say they don’t care about profit here and in fact they’re happy to lose quite a few customers, as long as the “percentage of orders made in app” KPI keeps going up.

electriclove 3y ago
Maybe that’s a good thing

red-iron-pine 3y ago

> the threat isn’t so much “more” as “mystery.” you can plan for four fries instead of five if the cost goes from a buck to a buck and a quarter. but what if you don’t know how much it will cost? i'd imagine that 1) cost difference may be but a few cents / half a dollar, something on that level. extra $0.27 across the country at lunch translates to millions later, but may not be especially noticeable to the average consumer. even a dollar or two might still fly. and 2) going by what I'm seeing each time I'm in a Wendy's or similar, there are a non-trivial number of Skip / Uber Eats / Dash orders moving out the door. Presumably this is to tap into that credit card paying demo, esp. since in most cases they're not going to argue about 27 cents and don't have to worry about being literally short-changed at checkout.