patio11 has interesting insights, but does give off an "angry nerd" vibe Whether poker players are predicting the future or not, I would argue Amazon is doing

patio11 has interesting insights, but does give off an "angry nerd" vibe Whether poker players are predicting the future or not, I would argue Amazon is doing the same thing: - Each potential customer can be considered a hand with a certain probability. - Amazon is sizing their "bet" (ad budget) according to the probability that customer will convert. I also agree with this observation about poker, and can imagine Amazon using a similar strategy: https://hw.leftium.com/#/item/39462238 https://hw.leftium.com/#/item/39462238 Successful marketers were already teaching this decades ago: https://thegaryhalbertletter.com/newsletters/direct_marketing_to_a_starving_crowd.htm https://thegaryhalbertletter.com/newsletters/direct_marketin...