But this could also be self-reinforcing a local maximum while alienating more and more users. And then your data shows much better metrics for the cohort which

But this could also be self-reinforcing a local maximum while alienating more and more users. And then your data shows much better metrics for the cohort which puts up with the bad experience, because everyone else churns. This might work for some time, but I don't think it is sustainable. Right now it feels everyone is ready to ditch Apple products, Twitter, Tesla, Amazon, YouTube, Gmail once something better comes around because of all these small quirks and weird UX things where you notice that the vendor's interests are just not aligned with you as a user/customer.