By blue hair and pronouns crowd, they're referring to the "gay as an aesthetic" types. You don't need to be gay to be queer anymore, it's simply a performative

By blue hair and pronouns crowd, they're referring to the "gay as an aesthetic" types. You don't need to be gay to be queer anymore, it's simply a performative fashion trend to be sold to teenagers at the mall. That's the entire point of the essay.