I totally agree with the idea of owning your own data. I think that's the big thing lost with "web apps", and the cloud in general. That said, the data needs t

I totally agree with the idea of owning your own data. I think that's the big thing lost with "web apps", and the cloud in general. That said, the data needs to be on the cloud to be useful. So...what to do? My sense is that a dedicated, trustworthy company needs to store the data and only the data. In particular, they need to not be in any other business, e.g. advertising, or selling stuff to developers, etc. They need to be owned by the people entrusting them with their data, full stop. That means they have to charge for it. BTW, I wrote code to do this very thing back in 2009, called HubSync. It's great to see all of these other companies making a go at it.