> Capitalist Realism’s early chapters touch on what we we talking about last time: the “alternative” youth subcultures at the turn of the century who romantical

> Capitalist Realism’s early chapters touch on what we we talking about last time: the “alternative” youth subcultures at the turn of the century who romantically imagined they were rejecting a bland and soulless Mainstream by eschewing Top 40 musicians in favor of buying and listening to records by NOFX, Korn, Nine Inch Nails, et al. Music is just not a cultural carrier like it used to be. Young people aren't buying music. I don't think music is a cool thing teenagers discover and make it part of themselves anymore in the same way they did in previous generations - there's just too much of it, it's chopped up into too many social bubbles, and no one except established regimes targeting older people can make money off of it. A 13 or 14 year old might obsess over some TikTok artist or band for a minute but it's not going to last a lifetime because the next thing everyone's talking about will replace it quickly. I think we will soon see an era where young people don't care about music. It's not necessarily a bad thing, I don't really know if having rich popular, punk, whatever bands that try to coast on their fame for decades is worthwhile to society anyway.