We use this technique for Soundslice (web-based music learning software). We don't have a native app, so we encourage people to install our site to their home s

We use this technique for Soundslice (web-based music learning software). We don't have a native app, so we encourage people to install our site to their home screen as a PWA; see our help page here: https://www.soundslice.com/help/en/player/tips/247/native-app-experience/ https://www.soundslice.com/help/en/player/tips/247/native-ap... Many of our customers (who are decidedly outside the tech bubble) off-handedly refer to this as "installing our app." And evidence suggests they find it to be perfectly reasonable/normal, even though they didn't use the App Store. Some of our users even use the Chrome feature where you can install our site as a desktop app. The main advantages of the PWA for our users are: * It gives you quick access to our app via its own dedicated button. (In fairness, Apple isn't taking this away. They're just making it so that the button opens your normal web browser.) * It opens our website full screen — that is, without browser chrome (location bar, back button, etc.). At face value, you may think "big deal, so what?" But if you're practicing music on a smartphone, you'll want as much screen space as possible for the music. Opening directly in full screen is a nice quality-of-life improvement.