No, this is a way of saying that the market is inefficient. When the profit margin is high it is an indication of an inefficient market. If the market would ha

No, this is a way of saying that the market is inefficient. When the profit margin is high it is an indication of an inefficient market. If the market would have been efficient competitors would have gotten in when they see the opportunity for making good money. This is a way to create an efficient market.