> When you communicate, it’s not enough to explain a solution. You have to painstakingly help others internalize the problem. This is why I think startups or s

> When you communicate, it’s not enough to explain a solution. You have to painstakingly help others internalize the problem. This is why I think startups or small groups of people are still able to outcompete bigger incumbents. So many people worry “if I share my great idea, someone will steal it and implement it!” Far more often I’ve found it to be the case that I catch myself wondering if it would be less work to start a competitor to my current company based on my idea rather than continue attempting to translate it, broadcast it, and massage it into some form that convinces a critical mass of coworkers of its value such that it eventually turns into action. At least by starting my own company, I’ll know pretty quickly whether it was actually a good idea or not.