- Who is the target market? - What’s the pricing of the courses? - What’s the promised outcome for completing the courses? E.g make more sales in their busine

- Who is the target market? - What’s the pricing of the courses? - What’s the promised outcome for completing the courses? E.g make more sales in their business? Get a better job? Get healthier? - What kind of ads? Google search? Facebook? - What counts as a conversion? Subscription? One off purchase? - Have you asked the buyers what they want / why they bought?