In theory the trust structure limits their control. They will presumably get repaid out of future profits, but won't be able to change the company mission (at l

In theory the trust structure limits their control. They will presumably get repaid out of future profits, but won't be able to change the company mission (at least, as long as the company is able to keep paying what it owes them). In practice, who knows how much that will hold up. I remember Etsy adopting some kind of benefit corporation status with great fanfare, only to quietly abolish it a couple of years later.