>why is being unable to maintain market share not an issue? Because unless you're from the 90's, the market for desktop operating systems is not one that gener

>why is being unable to maintain market share not an issue? Because unless you're from the 90's, the market for desktop operating systems is not one that generates a lot of revenue anymore. That's like laughing at Netflix for loosing DVD rental market share to Blockbuster. >Because of revenue? See my comment above. Microsoft makes a fuck tonne of revenue from services no matter if your company doesn't buy Windows PCs. If they buy Macs, they'll still pay Microsoft subscription fees for Office 365, Outlook, OneDrive, Azure, LinkedIn, GitHub, etc. and soon Copilot AI stuff. All these are platform agnostic and way more profitable for them than selling more Windows licenses.