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I'm glad you commented on this. This entire post is very timely, but I was just thinking about what to do if multiple archetype's apply to you. I'm guessing tra

by cwilson 14y ago

I'm glad you commented on this. This entire post is very timely, but I was just thinking about what to do if multiple archetype's apply to you. I'm guessing traction/revenue is almost always going to trump the others, but the idea of mixing a few of them together (without it becoming too confusing) seems like the better strategy?

jasonshen 14y ago
Definitely many startups end up using several different angles over the course of a 30+ min conversation. I think generally you'll end up have one archetype that is really the most important. Think about it this way - when someone asks the investor why they backed you, they are going to have a one sentence answer. "Because _____" What do you want that sentence to be? That is your archetype.