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They put people in an MRI and then asked them to decide between various discounts and buy-one-get-one-free offers like they would face in a supermarket.
by tzs 3y ago
They put people in an MRI and then asked them to decide between various discounts and buy-one-get-one-free offers like they would face in a supermarket.
- dylan604 3y agoBecause the experience of shopping in a super market or a mall is similar to laying in an MRI making all sorts of loud and disturbing noises? How they can even attempt to draw these conclusions is just farcical to me
- throwup238 3y agoObligatory dead salmon study link: https://blogs.scientificamerican.com/scicurious-brain/ignobel-prize-in-neuroscience-the-dead-salmon-study/ https://blogs.scientificamerican.com/scicurious-brain/ignobe... fMRI studies are largely bullshit in the best of times. Using it to study an abstract effect is doubly so.
- verve_rat 3y agoFrom your link: > Some people like to use the salmon study as proof that fMRI is woo, but this isn't the case, it's actually a study to show the importance of correcting your stats.