'Best [insert random product]' will often be the most popular key phrase, Google users get what they want. Could those lists be better, no because they have rea

'Best [insert random product]' will often be the most popular key phrase, Google users get what they want. Could those lists be better, no because they have reached their optimum balance of effort/reward. Nobody is going to go out and buy 100 bikes just so they can tell you which 10 were best.