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Marissa Mayer has claimed that Google's ads actually increase search result quality, based on an accidentally long A/B test.. https://freakonomics.com/podcast/
by sanitycheck 3y ago
Marissa Mayer has claimed that Google's ads actually increase search result quality, based on an accidentally long A/B test..
https://freakonomics.com/podcast/is-google-getting-worse/ https://freakonomics.com/podcast/is-google-getting-worse/ & Ctrl-F for "3 percent more" in the transcript.
...Although I think those results are open to some interpretation. Perhaps people who got ads did 3% more searches not because Google was so good, but because they got tricked into clicking an ad instead of a real result 3% of the time so had to come back and search again.