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It is probably not that Kagi or Marginalia have more advanced technology. The problem is that SEO scum is only targeting the relevant players.

• kristofferR 3y ago
  Not really. Kagi has tech that groups "listicles", for example, something Google could easily do to improve the results: https://imgur.com/a/18ZYjUa https://imgur.com/a/18ZYjUa
  • lozenge 3y ago
    Yes really. Those listicles exist because Google became stricter about a different type of content- product reviews. https://housefresh.com/david-vs-digital-goliaths/ https://housefresh.com/david-vs-digital-goliaths/ The business model of the listicles is: clicks from Google + commission from Amazon/similar = revenue for the website "In 2022, e-commerce accounted for nearly 19 percent of retail sales worldwide." So imagine if 19% of all retail decided they needed to rank highly on Kagi to get a slice of that huge revenue. Kagi's team wouldn't stand a chance against what they thought up.
  • dazc 3y ago
    'Best [insert random product]' will often be the most popular key phrase, Google users get what they want. Could those lists be better, no because they have reached their optimum balance of effort/reward. Nobody is going to go out and buy 100 bikes just so they can tell you which 10 were best.