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I still think BankSimple would've made for a better brand. Simple sounds too generic. "Hey, have you tried this Simple app?" "What's the name of this app? Wher
by AznHisoka 15y ago
I still think BankSimple would've made for a better brand. Simple sounds too generic.
"Hey, have you tried this Simple app?"
"What's the name of this app? Where can I find this app?"
"It's Simple"
"Yeah I know, but what's the name of it?"
"Umm.. it's Simple"
"Simple what?"
"Just Simple"
"I searched the App Store. No app called Just Simple, dummy"
- Macsenour 15y agoI agree, my first thought was "Simple what?".
- Macsenour 15y agoI have no idea why this was down voted. That really was my first thought and not meant as an insult to anyone.
- al3x 15y ago"Apple" sounds pretty generic for the name of a computer company :)
- BallinBige 15y agocouldnt agree more -
- christiangenco 15y agoAgreed. I just tried to find the confirmation email from Simple to see when I'd signed up - "Simple" gave 200 false positives, "from:simple.com" found the email. In a search-engine era being difficult to find isn't the most strategic move.