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Each to their own opinion, but Apple disagreed 7 times it seems.

• csunbird 3y ago
  Apple probably agreed that acquiring Bing was worthwhile, as the discussions did happen, but they haven’t agreed that it was worth more than the amount Google pays to them to stay the default search engine.
• JimDabell 3y ago
  Apple gets paid tens of billions of dollars per year by Google, which is over a third of the revenue Google brings in from Safari. They have an absolutely gigantic financial incentive to keep using Google. Even if they were to acquire Bing for free, they would still have to get its profits to over a third of Google’s Safari-attributed revenue just to break even on the switch. If Apple were to acquire Bing, it would be about gaining control at a financial cost. Bing being as good as Google as a search engine doesn’t really come into it.
  • alphabetting 3y ago
    >They have an absolutely gigantic financial incentive to keep using Google Do you think the times Apple was considering Bing that Bing wouldn't be paying the similar fees?
    • JimDabell 3y ago
      We’re talking about Apple acquiring Bing. In that situation, Apple would be paying Microsoft, not the other way around.
• matsemann 3y ago
  That doesn't make any sense. Whether Apple wanted to buy it or not, has little to do with it being better or not.