So far from looking at my Mint stats after putting the site up here 5 hours ago, I've gotten only 50 uniques, 3 new user accounts, but only 1 person actually us

So far from looking at my Mint stats after putting the site up here 5 hours ago, I've gotten only 50 uniques, 3 new user accounts, but only 1 person actually using the app through the AIR install. That looks like a 2% conversion to user rate, with a 66% falloff rate between signing up and using the service. Dismal! To fix this, I'm thinking I'll try to simplify so the user only has to download the app. The app will ask for user/pass, or will generate a unique APP id from the server, which the user can use to subscribe to flash card sets. This is the path of least resistance for the user, but I'm worried about problems with this approach. Anyone?