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Ha! We’re just trying to use the art to stand out from the rest of health tech which is quite boring. I get the target audience is not often into anime (Ive wat
by rickysahu 3y ago
Ha! We’re just trying to use the art to stand out from the rest of health tech which is quite boring. I get the target audience is not often into anime (Ive watched maybe 10 anime anything’s in my life), nevertheless it looks cooler than the “lobby people” on other websites, and I like to think, bc of threads like this, the selection of art has served its purpose.
- noduerme 3y agoFWIW - I think that's a great reason. Anything where the secondary, subconscious effects of the communication are considered and intentional is perfectly valid from my POV. It's part of my job to walk through these questions with clients who get attached early in brand development to certain themes or colors or typography, and they usually don't have an answer. But if it's like "we want to convey that we're too busy working on this amazing platform to worry about trying to look like every other digital biotech startup, most of whom use the same boring icon sets, so let's just throw out some fun subcultural art in the meantime," then your choice is well tuned to presenting the company culture you're trying to get across, and I withdraw my crit. In fact, I'd be overjoyed to hear that from any client.