The really important lesson from Apple is that they had a cult status in both business and consumer with the Apple II and, in the early days, the Mac. They the

The really important lesson from Apple is that they had a cult status in both business and consumer with the Apple II and, in the early days, the Mac. They then lost/squandered it and almost died but astonishingly to all (even to Jobs) were able to recover it via the iPod.