> I have been intrigued by the phrase “people ‘hire your product’ to get a job done.” Here’s a good article expanding on that point: https://hbr.org/2016/09/k

> I have been intrigued by the phrase “people ‘hire your product’ to get a job done.” Here’s a good article expanding on that point: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done https://hbr.org/2016/09/know-your-customers-jobs-to-be-done