Not just separated for accounting purposes: literally make it a new company under the Alphabet umbrella (spinning up an LLC is basically a Tuesday afternoon for

Not just separated for accounting purposes: literally make it a new company under the Alphabet umbrella (spinning up an LLC is basically a Tuesday afternoon for Alphabet) and then seeing if, as its own entity with an Alphabet "series A" grant, it can keep the product alive or not. And then if that company fails: bonus, Google didn't kill it, the market did.