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You're looking at adverts trying to get an edge of memorability by triggering cognitive dissonance the way they know will on the German general population...
by polotics 3y ago
You're looking at adverts trying to get an edge of memorability by triggering cognitive dissonance the way they know will on the German general population...
- spidersenses 3y agoThat would be a very positive interpretation of the intention behind the strategy. Who would really buy a product where the manufacturer tries to provoke them? For a historical example have a look at Gillette's failed marketing campaign from a few years ago: https://time.com/5503156/gillette-razors-toxic-masculinity/ https://time.com/5503156/gillette-razors-toxic-masculinity/