It seems that the main piece of 'evidence' here is a post by someone who wants to "disrupt poetry" (contra the OP, no mention is made of an IPO), admits it's a

It seems that the main piece of 'evidence' here is a post by someone who wants to "disrupt poetry" (contra the OP, no mention is made of an IPO), admits it's a "longshot", and in fact is abandoning the project to join a different startup. Moreover, it's just one dude with a blog. Charlie Stross realizes that anyone can start a blog, right? To call this a strawman is an insult to strawmen.