I see “enshittification” as describing cases where the economic incentives are to make the experience worse for users, as in the obvious example of adding more

I see “enshittification” as describing cases where the economic incentives are to make the experience worse for users, as in the obvious example of adding more and more ads. There is another huge effect where new features are valued over quality, which is not a problem exclusive to big tech. But I think a lot of big tech’s quality problems are about scale and complexity. The software crisis still exists: big complex systems with lots of users and use cases have a tendency to get worse. Scale is hard, and almost by definition big tech has a lot of large scale systems.