There are legitimate reasons for storage to be specified in bits. Having to put everything in bytes is something you have to do for computer memory because it's

There are legitimate reasons for storage to be specified in bits. Having to put everything in bytes is something you have to do for computer memory because it's only byte addressable. This is actually inconvenient and inefficient for a lot of real data. DNA and protein sequences come to mind. But storage isn't just about computers. Internet and PC memory manufacturers have no excuse, though. It's just bigger numbers despite not being able to work with individual bits.