Except now that the term is well known it has done us all a service by dramatically drawing attention to what is happening, in a way that is clear and succinct.

Except now that the term is well known it has done us all a service by dramatically drawing attention to what is happening, in a way that is clear and succinct. Nobody would be complaining if some milquetoast word was coined, and hadn’t got anyone’s attention. But that wouldn’t be better. I also happen to appreciate that the word’s undesirable connotations fit the undesirable situation it refers to perfectly. We can stop meeting in the streets, pointing our pointy fingers at big tech, and shouting “Enshittifier!” and retire the term, when they stop. Or they get stopped. in the meantime, let’s pull together to get some more helpful terms into Webster’s … Googlebleck, Debasebook, Amageddazon, Intuitwit, Oriful, along with pre-existing Crapple (too apropo!) and Microsuck. The Enshitifenagling DOGMAIC (“Dogma Ick”) Seven. Shame! Shame! (Five more times…) And I say all this with (sadness and despair, bitterness and humor, and) profound and sincere respect for all the hard work these companies did to lock me in! (Now can I please haz JIT for Vision...? I now desire to make spacial cubes - no more graphical squares for me - dance fast!)