My gripe is the 'word' is gaining traction and was 'word' of the year by the ADS which is my problem, TFA is confined to tech circles whereas this is gaining on

My gripe is the 'word' is gaining traction and was 'word' of the year by the ADS which is my problem, TFA is confined to tech circles whereas this is gaining on the cusp of mainstream https://americandialect.org/2023-word-of-the-year-is-enshittification/ https://americandialect.org/2023-word-of-the-year-is-enshitt... I never did take the ADS seriously though, but it would be only about time that this may reach the Oxford English Dictionary. I guess it's time to coin a new word with a combination of 'fuck', 'shit', etc in it on a new blog and throw it and push it around and expect people to just say it on tv and radio stations.