Correct, it has to be at the end to be funny. Halibut is already a terrible name for a social network but if it wasn't it may indeed be a little bit bumular (

Correct, it has to be at the end to be funny. Halibut is already a terrible name for a social network but if it wasn't it may indeed be a little bit bumular (although in my accent at least you don't really end in a butt, it's more a "bit", maybe you could get away with it)