It only works because many people choose to never venture outside what they are hand-fed. The "90%" cited only comprise about 3% of my actual consumption. You

It only works because many people choose to never venture outside what they are hand-fed. The "90%" cited only comprise about 3% of my actual consumption. You can get variety if you're willing to poke around a bit, and it's usually cheaper -- if big media scares you, help the small outlets you use and love become more profitable. Otherwise, please give the "OMG someone do something!" routine a rest.