I agree with you that it's entirely predictable. Why was it not predicted by a company that has achieved hegemony over so many aspects of our online lives and t

I agree with you that it's entirely predictable. Why was it not predicted by a company that has achieved hegemony over so many aspects of our online lives and therefore must be pretty good at stuff? Other people offer: * google drove their head up their own ass * actually they expected this behavior, but didn't think there would be backlash * google didn't scope for the normal consumer but rather for their managerial class I'd say that the first and third items are close to the "result they couldn't anticipate" reason. The second reason sounds google-ish, but they're also trying to win in a market where they're behind, so is their blindness to real humans that deeply institutional?