I don't mind being targeted online since it changes the ads I see from "Acai berry smoothies" to "beach vacations". Something I am not interested in, to somethi

I don't mind being targeted online since it changes the ads I see from "Acai berry smoothies" to "beach vacations". Something I am not interested in, to something I am interested in (due to browsing history). That makes my experience better and I understand the trade off while using a free product (Google Maps, Facebook etc etc). However, the difference in this case is that the vending company (or someone along the chain) is using it to serve demographic ads to the customer of the vending machine. I still have to pay for the product and it's not changing non targeted ads to targeted ads (there were no ads before). I'm sure they aren't passing along some of the ad revenue to me since there's no competition (I'm sure all vending machines in the area are owned by the same company). So this is just a source of extra revenue for the company and serves no purpose to the user.