Vice only survived as long as it did because some MBAs insisted that if they wanted to do cool stuff (documentaries, TV channel) they needed to do something els

Vice only survived as long as it did because some MBAs insisted that if they wanted to do cool stuff (documentaries, TV channel) they needed to do something else on the side that actually generated revenue. The majority of Vice's revenue came via highly un-sexy "creative services" (i.e. producing TV commercials) and other advertising media.