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Marketing snippets are rarely implemented by devs, they get dropped into a text box or added to Google Tags by marketing/SEO peeps. If it is put in by a develo
by ehnto 3y ago
Marketing snippets are rarely implemented by devs, they get dropped into a text box or added to Google Tags by marketing/SEO peeps.
If it is put in by a developer, the budget for that is like an hour to copy paste the code snippet in the right spot. Few are going to pay the hours required for an in house data collection layer that then has to integrate with the third party if that's even an option.
At least that is my experience through agency work. Maybe a product owner company could do it.
Not to be rude to the industry either, but I don't see why the assumption would bet that an in house dev has the chops to not make the same mistakes a third party does.
- RugnirViking 3y agoits not about having the chops to do it well, its about not importing every feature under the sun just because you want to do intern's first marketing analytics campaign. earlier in the conversation someone talked about pasting a snippet. We're talking about the "chops" to not paste a snippet that is hundreds of thousands of lines long. A snippet so long it would crash many editors.
- ehnto 3y agoTypically the person including the JS tag that then fetches the massive third party payload has no idea that's what is happening. It is very common to get multiple departments and contracted companies sticking their misc JS in since every marketing SaaS tool they use has it's own snippet. Your SEO guy wants 3 trackers, your marketing has another 5, and you sell on XYZ online market and they have affilliate trackers etc. No devs engaged at any point and the site performance isn't their responsibility. They can't do their job without their snippets so the incentives are very sticky, and the circus goes on. It's kind of like an NPM dependency tree of martech SaaS vendors...