It's carrying a payload for Columbia, among other things, which makes this type of marking generally called a “sponsor logo” rather than an “advertisement”: “B

It's carrying a payload for Columbia, among other things, which makes this type of marking generally called a “sponsor logo” rather than an “advertisement”: “Besides NASA’s tech and navigation experiments, Intuitive Machines sold space on the lander to Columbia Sportswear to fly its newest insulating jacket fabric; sculptor Jeff Koons for 125 mini moon figurines; and Embry-Riddle Aeronautical University for a set of cameras to capture pictures of the descending lander.” https://apnews.com/article/moon-landing-private-company-intuitive-machines-9c896bfca61582773d381f4045fd35d7 https://apnews.com/article/moon-landing-private-company-intu...