I was at a small games company that was way too small (in audience and headcount) to be A/B testing. They landed at a local maxima that was nowhere close to a s

I was at a small games company that was way too small (in audience and headcount) to be A/B testing. They landed at a local maxima that was nowhere close to a sustainable business. The leadership was way too afraid to make actual decisions to actual problems and opted to change the color of the button for a few years until they ran out of money. ‘Twas a tragic waste of a team and money